How might we connect amateur athletes, personal trainers and sports-brand managers so as to measurably increase athletes performance, trainers clientelle and local sporting brand awareness.
When athletes, trainers, and sports-brand managers are given a platform to connect, all members benefit.
Personas were designed to guide initial user research, interviews and surveys were then conducted with individuals who matched each persona. Afterwards, qualitative analysis identified areas of overlap within the problems areas that each segment shared.
The direct partnership of an occupational therapist and personal trainer enabled a successful pilot launch of a demonstrable prototype. Members of our three channel segments suggested they could benefit from an improved upon product offering.
Create a device agnostic design language, facilitate a smooth cross-platform user experience.
©2021 Nicklas (Nicky) Lee Woodman